Cashmere Throws – Luxury Refined From KOTHEAPosted: 26 July, 2010
Cashmere is the most exclusive wool practically available for interiors use. It is sometimes called Pashmina, and a few other things, but essentially Cashmere is what the wool really is and it rarely comes from Kashmir!
There are one or two wools that are possibly ‘better’ (ie warmer or softer) but they are extremely expensive (such as Vicuna). They are SO expensive and ‘rare’ that you will never come across them in reality unless you work in a very niche area of the fashion fabrics market. I have never even heard about such fabrics being available for interiors use, let alone seen or touched them. Although I would imagine it would not be dissimilar from cashmere!
Which brings me back to Cashmere Throws.
Maybe you already have a Cashmere Throw, or possibly a Cashmere scarf. They feel wonderful. It is not just marketing hype either, there are a variety of technical reasons why the Cashmere yarn makes fabrics that are warmer and softer to the touch than any other woolen yarn.
Yet there remains a huge variation in price from one Cashmere throw to the next. Why?
We have struggled to answer that question ourselves. Cashmere Throws can retail at £2,000. Yet the quality is only very good. Scarves too can easily cost several hundreds of pounds (and upwards).
So we are about to release Cashmere Throws that are better than everyone else. We are using: higher quality, thicker yarns than anyone else; sourcing our own designs, qualities and colours from the best mills.
I can guarantee that if you put one of our throws next to any competing alternative you would always choose a KOTHEA Cashmere Throw. We would even let our competitor choose the criteria that they wish to compete on! We are SO confident that our throws win on all counts.
Or you could go and buy one for £2,000 from somewhere else and be unsure that you have the best.