Pink Linen For Upholstery & Curtains
Posted: 26 February, 2013 Filed under: contemporary interiors, Curtain Fabric, Domestic Fabric, home decor, interior, interior design, interior designer, interiordesign, interiors, Market Comment, modern homes, modern interiors Leave a comment »
Pink linen is a rather rare and unusual flower. Not often specified in your average interior designer’s scheme. I found this scan that we had emailed someone recently for the client to choose for some curtains. We were even able to introduce different pinks into the warp and weft of the linen for an unusual effect. (We can do that with most of our linen colours).
Anyway, I just thought the pink linen image looked nice and I wanted to share it with you!
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The Business Bible For Interior Designers
Posted: 7 December, 2012 Filed under: interior design, interior designer, interiordesign, interiors, Market Comment, modern homes, modern interiors, The Business Of Interior Design | Tags: Business, designer interior, interior design, Marketing, Marketing strategy, sales and marketing in interior design 54 Comments »Here are all (most) of our articles on “the business” of interior design. Sales and marketing resources for a modern digital world.
- business-tips-for-interior-designers
- 9-common-interior-design-mistakes-marketing
- 9.5-ways-for-interior-designers-to-make-more-money-profit
- interior-designers-get-more-customers-on-your-website
- Interior-designers-boosting-your-position-in-google-search-results
- the-proactive-interior-designer-1-0-1
- 6-things-that-interior-designers-do-wrong-on-their-web-sites
- interior-designers-5-and-a-half-ways-to-twitter-badly
- pitching-winning-managing-business-for-interior-designers
- facebook-interior-designers-10-steps-to-setup
- retail-interior-designers-8-ways-to-sell-more
- bad-things-they-say-about-interior-designers
- interior-designers-facebook-4-ways-to-correctly-use-it
- 7-facebook-mistakes-interior-designers-make
- designers-twitter-is-rubbish-use-twitter
- interior-design-marketing-2010-predictions
- designers-what-to-blog-about
- spying-on-competitors-staying-ahead
- interior-designer-did-your-web-site-just-popp-up-in-my-search
- interior-design-marketing-strategies
- facebook-adwords-effective-ad-writing-for-interior-designers
- interior-designers-facebook-key-elements-for-your-fan-page
- designers-interior-design-links-how-to-get-them
- target-markets-for-interior-designers-interior-design-marketing-strategy-2012
- interior-designers-an-update-on-using-facebook-linkedin-wordpress-blogs-and-twitter
- interior-designers-in-2012-how-do-people-find-you-on-the-web
- interior-designers-how-to-specify-a-luxury-cashmere-throw-for-your-client-projects
- an-interior-designer-gets-lots-of-web-visitors-but-few-leads-enquiries
- interior-designers-ipad-essential-apps
- interior-designers-to-houzz-or-not-to-houzz
- who-is-the-best-interior-designer-in-the-world
- interior-designers-and-their-financially-lucrative-bit-on-the-side
- interior-design-marketing-strategy-business-strategies-plan-for-designers-2012
- interior-designers-what-should-i-write-about-on-my-blog
- pinterest-and-customer-interest-interior-designers-pin-their-boards-to-the-wall
- interior-designers-why-does-no-one-visit-your-web-site
- marketing-strategies-interior-designers-consider-these-areas
- interior-designers-how-good-is-your-brands-colour/
- how-to-create-a-bad-digital-first-impression-for-interior-designer/
- sponsored-blog-post-by-interior-designers-charge-fair-rates-stop-getting-conned/
For more information on luxury cashmere throws or to request cuttings please visit www.kothea.com. For black faux leather upholstery fabrics try <here> and for mohair velvet and mohair velvet upholstery fabric please follow the links. Upholstery Linen is also one of our specialities as are luxury silk velvet fabrics.
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Who is the best interior designer in the world? in Europe?
Posted: 9 November, 2012 Filed under: contemporary interiors, Fabric Tips, home decor, interior, interior design, interior designer, interiordesign, interiors, Market Comment, modern homes, modern interiors, The Business Of Interior Design | Tags: Design, designer interior, ideas for designers, interior design, sales and marketing in interior design 28 Comments »Who is the best interior designer in the world? blimey that’s a question and a half.
I’m writing this post in wordpress and I use this thing called Zemanta which suggests images and articles to do with the subject as I compose the article. So the first designer that appears will get put in the picture on the right and that will be the person you are looking at now!
I’ll probably not know the person that is suggested (we’ll see it still hasn’t appeared yet!)
Ooops there she is: Tanya Gyani.Congratulations Tanya.
Now of course there probably really is no ‘best interior designer in the world’ that we can all agree on. But the point of my post was to go one of two ways. I was either going to come from the angle of saying that YOU should be the best interior designer in terms of how you market yourself to your target niches OR that whoever comes up and gets put in my picture is the best interior designer in the sense that they are the best at getting their image shown against a generic search for “the best interior designer in the world”.
Maybe Tanya will now go on to global fame? Who knows? If she does I certainly hope she will start specifying some of our fabrics on her projects as she hasn’t done so yet! (as far as I know).
No; really YOU should be positioning yourself as the best interior designer at what you do. But rather than saying you are “the best at XYZ” it is probably more appealing and more humble for you to phrase it as “I am the only Interior Designer In XXX who does YYY”. Use that sort of angle A LOT in your client communications (written or verbal) and you give your potential clients A REASON TO CHOOSE YOU and a REASON FOR YOU TO JUSTIFY YOUR PRICING. Make sure it’s true of course. For uniqueness is priceless (well almost!!)
Remember of course that it should not all be about price. Your client wants a great job most of all. Cost might be a factor but so also is the risk of who the client chooses. Find a way of exuding confidence and competence to lower that perceived risk.
Good luck you and good luck Tanya (there she even gets a link to her website).
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Interior Designers – To Houzz or not to Houzz?
Posted: 19 April, 2012 Filed under: home decor, interior, interior design, interior designer, interiordesign, interiors, Market Comment, modern homes, modern interiors, The Business Of Interior Design | Tags: Houzz, ideas for designers, interior design, kothea.com, sales and marketing in interior design 4 Comments »Should an interior designer really use Houzz.com?
“Oh no not another online directory!” you cry.
“Surely a waste of space!” you bemoan.
“Wrong!” I say with gusto (whatever that is).
As an interior designer you’ve probably been attracted to houzz.com to look at the many high quality interiors images there. And there are literally tens of thousands of high quality images. We’ll come back to those in a minute but first we’ll look at some other benefits for you being in that online space.
Houzz.com *IS* a popular web destination. It is used by your competitors and also possibly by future residential clients of yours. It’s always good to hang out with clients right? You keep telling me networking is important so I guess you are with me so far?
There are lots of discussions initiated by potential residential clients. If you buy into how social media works then you will already know that.
- Talking to someone and helping them could possibly lead to a sale (or a waste of time).
- Talking to someone digitally leaves a record. Someone in the future could come along with the same problem and decide to talk to you based on your response.
- Someone could be doing a bit of research into you and your opinions before deciding to contact you.
Of course if you haven’t bought into social media then you’ll think it’s a load of nonsense and you probably should stop reading this now as I’m surely wasting your time!
You can create “idea books” on Houzz. So you can pull together some of your images and perhaps somebody else’s images. You can then use these as part of a presentation to your client, for example. Or you could get your client to pull together an idea book and review that after they’ve finished. The danger there of course is that the client has control of the ‘digital capital’ and may tout around his/her likes and dislikes to your competitors. One issue with doing this on Houzz is that sometimes images are incorrectly tagged and so sometimes you are presented with the wrong images and/or you can’t find the right ones. Another potential issue with Houzz, which I have not verified, is that some images on Houzz become copyrighted by Houzz (I’m not quite sure how they manage that legally but that’s another issue, just be aware).
Any idea books you create stay on houzz and may be seen and liked by other potential customers or copied by competitors or taken to competitors by less discerning clients.
If you put together a pretty coherent theme then that could be seen as giving away your creative work to other people or it could be seen as you being a confident and competent designer worthy of considering for a client’s next project. So it could get you the chance of winning some business.
There are ways to embed “idea books” back onto your website/blog. This is good in that someone else is managing the hosting and techy stuff behind the display of your images and ideas. HOWEVER, and this is importnat, such embedded bits of digital stuff will encourage people to click back to houzz. So you will inadvertently be encouraging a potential customer (or existing customer) back to houzz and potentially out of the eager creative grasp of your web site or blog.
So I’d think carefully about that.
You can of course use houzz as yet another online directory. It’s probably better than most because of the aesthetics and wealth of quality images.
Why not, go for it! See how it works out? It’s free after all.
On sites that you think MAY turn out to be useful I would always recommend using a special link to your web site on that site directory listing/profile of you. That way you will be able to track the number of hits your site receives from houzz. eg you will have index.htm so create an identical copy of that called index-houzz.htm or index1.htm something like that. I hope that makes sense without gettign too technical. Don’t bother doing this if you are sceptical of houzz.
What i like about houzz is that it draws the user into it. It makes the user (your potential customer) stay there and play around. This is an important thing to bear in mind as most potential cients that go to your site will say there between 10 and 60 seconds (if you are lucky). So anywhere that encourages people to stay is POTENTIALLY a good place for YOU to establish a profile.
If you are a designer who needs a bit of inspiration from time to time then you can get that on houzz. But again you’ll probably just be going there for product inspiration, right? As you would never want to (ahem) match/copy/change-a-bit someone else’s interior design ideas! Would you?
Houzz has the idea of region or metro area. That’s nothing amazing but it does help potential clients find a local designer.
I think the main draw is the huge volume of images with relatively straightforward ways of getting to that information and, importantly, an EASY way to then copy or “cut and paste” those ideas into an idea book. That’s what houzz fundamentally is built upon CONTENT and ORGANIZATION…photo-content, how they are indexed and displayed and how easily you can copy and create custom content.
Summary: It’s good! Wish I’d thought of it.
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Interior Designers in 2012 – How Do People Find You On The Web?
Posted: 14 March, 2012 Filed under: home decor, interior, interior design, interior designer, interiordesign, interiors, Market Comment, modern homes, modern interiors, The Business Of Interior Design | Tags: Alt attribute, interior design, sales and marketing in interior design 6 Comments »The interior design world moves on and so does the way your clients use the internet to find you. Sometimes for the better and sometimes not.
Just after we have spent ages (days! weeks! months!…years?!) trying to figure out what search terms our clients might type into Mr Google, and then incorporate that into our online presences(s), we find they are morphing how they search into something new and far more sinister.
Would you believe it? In the design world, a place based on aesthetics, those darned potential customers are using images to find us. How annoying is that? It seems like only yesterday when we ignored images because we knew that google can’t really ‘see’ them and we balanced that by putting all the right words everywhere. We even got the odd first page google listing for some odd convoluted phrase that one client a year might potentially type!!
So now it seems that we have to go back to what we naively thought was right all along. All we have to do is just put lots of pretty pictures onto our site and the whole world will come flocking to our door.
Well, maybe! I’ll backtrack a little and explain where I’m coming from before everyone gets a little too excited!
I’ll come from one simple factoid. One of my interior design industry based web sites has about 500 hits a day. Not bad, I suppose. I looked into some of the stats a bit more last week and found that by far the most number of hits came from google. Fine. About 85% of the hits in fact. Nothing new there then? No.
But; there’s always a “but”.
When I delved deeper I found that 19% of the google hits were coming from the GOOGLE IMAGES part of the google search site. IE the bit where you type in ‘mohair velvet fabric’ (or whatever) and then find you have loads of pages returned to you, so you click on the images bit on the left hand side and it only shows you (in theory) lots of pretty pictures of mohair velvet fabrics. (As well as lots of other junk of course, but on the whole it’s not too bad).
19%. that’s quite a lot.
So I looked at different time frames and, yes, that 19% was pretty consistent over at least the last 6 months. Maybe 17%, maybe 23%, it varied. That’s still enough of a trend for me to believe it and I’m sure it would hold true if I had bothered to look further back in time.
So what’s going on here then?
Well firstly it showed that I am doing some things right. I am putting images alongside my musings. It makes it easier to read, pretty pictures – some perhaps even relevant – just like a magazine. Also for the images to have been recognised by google then I must also have tagged them (the ALT tag if you want to be more precise in HTML terms). So yes I had images in my musing and they were correctly tagged images. That is, the images had a bit of text manually put on them by me. To make matters better I had also called the images the same thing (broadly) as the tags I intended to use.
Google looks at:
1. The name of your JPEG;
2. The image size;
3. The alt tags you give to the image; and peripherally at
4. The physical colour scale of the image (it can recognise it is mostly green, for example).
The first three of these are very important the 3rd much less so.
So you’ve just done a great design job for one of your better clients. You upload some pics of the rooms to your online portfolio and voila! 100s of people will beat their way to your internet door!…er no.
Let’s say you had this great picture of the main room. So you upload img_1325.jpg to your site and you cleverly ALT-TAG it as “main-room-31-randomstreet-localtown”.
Not good. Assuming it was not a tiny thumbnail image here is something along the lines of what you should have done:
1. Called it “contemporary-modern-home-belgravia.jpg” – or something similarly appropriate; and
2. Tagged it as “contemporary, modern, home, Belgravia” – or something similarly appropriate.
You get the idea? The keywords you have already discovered that work in the text of your writings now also need to be judiciously applied to your images. Get cracking!
Here are some of the posts I previously wrote or you can find them all in one go by <clicking here>
1. How to get links to your web site
2. Interior Designers: Why does no-one visit your web site
3. Interior Design Marketing Strategies
4. Effective Ad Writing For Interior Designers on Facebook
5. Five Crucial Bits For Your Facebook Business Page
6. Seven Facebook Mistakes Interior Designers Make
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Designers: Interior Design Links – How To Get Them
Posted: 3 May, 2011 Filed under: contemporary interiors, interior, interior design, interior designer, interiordesign, interiors, Market Comment, modern homes, modern interiors, The Business Of Interior Design | Tags: ideas for designers, interior design, Methods of website linking, sales and marketing in interior design 12 Comments »
If I get another email from some dodgy company in some foreign country offering to boost my reciprocal links I’ll, I’ll, I’ll….I’ll probably either cry or laugh. You get them too I know.
Here’s how smart Interior Designers get some links without paying or investing too much of their spare time. Oh yes and ways that will actually work for you rather than work AGAINST your website.
Q. Why do I want links?
A. So customers can find your web site
A. So google ranks your website HIGHER in your customers searches.
You need to understand that good links ARE important for your business even if you then choose to do nothing about it.
First DO NOT DO THESE TWO:
1.
Spend a whole weekend of your time posting your web address on various message boards, forums or comments on blogs to do with interior design. This does not work. There is a technical reason why this does not work even though it seems like a good idea. Trust me DO NOT WASTE YOUR TIME DOING THIS (Here’s the technical reason in case you don’t believe me: the html nofollow tag is automatically inserted on blogs/forums to hide it from Google)
2.
Pay someone to create lots of reciprocal links from sites they control. This works only in a very, very, very, very I MEAN VERY limited way. Don’t waste your money. If you know a little bit about reciprocal links then you will think I am a bit mad as surely all links to your site are good? No, sorry. I can explain why not in detail but it’s quite boring. OK here we are then…a link to your site must be from a good, relevant and genuine site. Google know about this faux strategy of linking and actively penalise against it!
Now you need to think about something.
Why would any potential CLIENT go to your web site? Let’s face it your site is probably pretty boring. It might have a few nice pictures and things saying how great you are. Everyone’s site is exactly the same as yours. So ask why google should want to go to your site. there may well be no good reason other than you would quite like it to because you might get more customers! but that’s talking about YOU and not YOUR CLIENT. And YOUR POTENTIAL CLIENT is the one that Google is trying to help.
So once again we return to the old adage: “Your site must contain genuinely unique and relevant content that is frequently updated”. Apologies for the previous paragraph if you already do this!
Think about it. Someone who is going to spend thousands of pounds on your services and associated products wants to see your work. So yes you have a portfolio but they also want to know how you work. They are probably interested in your opinions and keen to see what things you like. If they go back to check you out a few weeks later, when they are more keen to make a decision, they might want to see some of your even more recent work…not the same static website that actually you put up there 3 years ago and haven’t touched since.
So you need to write a blog as well as having your show piece web site. Then you will have new and hopefully interesting stuff that people, who you neither know nor pay, will be keen to link to.
So start by linking your blog to interesting things (work related). Don’t ask for them to link back, you can but concentrate on writing good stuff. When anyone links to our web site/blog we are automatically notified by wordpress.com and we of course check these people out and may link back. If you want you can get some friends or associates to link back to your blog/web site but only do that about 5 or 10 times. If you do it too much Google at best ignores it at worst penalises you as it ‘thinks’ there is some form of trickery going on (which there is).
Write about your clients and potential clients (nice ones) and link to them if you are operating in the commercial sphere.
Add your site to industry directories
Add your site to google local businesses
Link to your Facebook business page and twitter. Generate contacts and links through your network there.
.edu and .gov links – When you have an intern be nice to them and make sure they link back to your site when they return to their studies.
Embedded links – when you write an article (like this one) and relevant links at the bottom. some of the related links should be to your own website/blog. Also embed links within the text to link to other relevant bits of your site like a picture, video or maybe to Wikipedia to explain a term. These type of links help google rank your writing more highly than it otherwise would be.
Comment on others web site and blogs. But do so genuinely and professionally. On your comments have a very short 3 or 4 line bio of you which links back to your site. remember, above, I said that these links don’t work for Google but they will help people get to know about you a little bit. Don’t waste too much time on this though.
Issue press releases from time to time with links on. eg through PRWEB.com again with links.
Write articles on specific areas of design that you are expert in and get them and your links publicised eg through ezinearticles.com
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Interior Design With Russian Oligarchs (Guardian.co.uk)
Posted: 3 February, 2011 Filed under: Market Comment, News, The Business Of Interior Design | Tags: ideas for designers, interior design 2 Comments »In a world far removed from cuts or recession, the super rich are spending like never before – investing their millions in mansions and art. ‘I don’t think there is a higher end,” says John Lees of his work as architect to the super rich. A distinction must be made, he says, between the merely vulgarly rich (ie, footballers of the Cheshire belt or the mere-millionaires of The Bishops Avenue) and the world of obscene wealth that Lees inhabits.
“I don’t think there is a high end”
He creates homes for the Russian oligarchs and Chinese business moguls who run the global economy and who continue to inhabit a land untouched by cuts and recession. In fact, their extreme wealth is buoying the fine-art market: Andy Warhol’s Coke Bottle sold for a record $35m in New York in November, the same month a Chinese vase sold in London for an unprecedented £48m to a Chinese businessman.
billionaires are currently spending “without restraint”
Sources in the art and property markets say these billionaires are currently spending “without restraint”. In response, developers in London are creating a new crop of luxury homes, dripping with original Picassos and swimming pools, to cater for this profligate class, including a vast development in Cornwall Terrace being sold for £29m upwards. Likewise for Lees, business is booming.
“Our big-scale jobs are £40m-£125m,” he says. “I work for private individuals and I’ll be doing their country house, their London house, one in Hong Kong and another in, say, the south of France. We recently did a dacha outside Moscow for £174m, for someone who entertains Putin.”
“On our current job, the accessories budget is £2m,”
Which makes it all the stranger that Lees is sitting in the scruffy offices of Lees Associates, near Borough Market in south London. The stairs are rough concrete, the shelves dusty, but the computer screens rotate with virtual tours of excessive luxury. “On our current job, the accessories budget is £2m,” he says. “That’s teaspoons, glasses, plates. Towels and linen is a separate budget. Each bed costs £20,000. We are a very specialised market at the very highest end.”
So what does an oligarch require in his home? Not the classic markers, such as banks of TVs (“We put some televisions in, but we hide them”), gold-plated taps or swimming pools shaped like a shell. Wealth at the hard-to-imagine end of the spectrum is “subtle”. Creating a truly, deeply wealthy home becomes more about rarity and materials: imported stone, works of art, grand pianos and libraries.
At Cornwall Terrace, Lansdowne’s development of eight mansions, two show homes have just reached the market, luring the super rich with original Francis Bacons, Murano glassware and furniture from Portofino. Everything is bespoke: the paints specially mixed; the hardback books handpicked. Lees is similarly aware of the hunger for provenance. “At that level, your bathrooms will be made of heated, solid stone carved in Brac, an island off the coast of Split in Croatia, which produces a particularly white limestone.”
A spokesman for Knight Frank, an agent operating at the top end of the market, says the super rich “have moved their money away from bank deposits and stock markets into alternative investments such as luxury property and art.
It is increasingly normal for Christie’s to deliver a painting to a potential buyer’s house so the owner can see it on the walls.” These gliding swans of houses, occupying only the best London addresses, have layer upon layer of service floors from the basement down. The traditional family kitchen might be above ground, for coffee or a snack, but below ground there are catering kitchens with a dozen chefs ready to entertain a party of 100. Lees says these subterranean floors “contain all sorts of service departments, catering kitchens, gymnasiums, collections of cars. We’ve made swimming pools where the floors come up to become ballrooms. There’s no noise in the pools and no smell of chlorine. We have projected dolphins on to gymnasium walls – hologram images behind glass. We put a bowling alley in one house.”
Bathrooms have become the most expensive rooms, he says, with their requisite body jet showers, warmed toilet seats and timed bathwater heaters that maintain supply at a specific temperature.
But wealth and power create problems of their own. A house full of staff means no privacy. Owning homes all over the world means a fragmented family life. Lees is asked to, if not solve these problems, then at least mitigate them. “The family kitchen is incredibly important, because they all live dissociated lives. You want to find a home, don’t you? The fundamental thing is the family.”
Children have suites, dressing rooms and all the latest toys. And Lees adds “secrets” for the children to discover: a doll’s house full of make-up or stepping stones in the garden that set off a fountain. “There is a sense of loneliness these children have, and that’s a great shame.”
Does he ever feel contaminated by these monuments to consumption? Or envious? Isn’t it odd to return to life as a working London architect? “Happiness isn’t driven by anything you’ve got. It’s inward. I’m not sure I want all those things myself. It’s the sheer hard work in having them. They need these tools in order to play the public persona. I find it’s bad enough having just one house.”
Super rich must-haves
• Direct access from road to underground parking complex, with lift directly into the residence.
• James Bond-level security including CCTV, infrared scanners, panic room, bomb-proof garage doors, bomb-resistant lift and bulletproof windows.
• A home office complete with a communications system that would please a Royal Navy destroyer.
• A master suite the size of a one-bed flat with his-and-hers ensuites, walk-in dressing rooms, day rooms, exercise area and TV lounge.
• A subterranean basement containing bar, nightclub, hairdressing salon, gymnasium, sauna, spa, swimming pool and private 3D cinema (with seats that move with the movie).
• Staff quarters, separate from the main residence.
• A show kitchen above ground and a basement industrial kitchen that can cater for up to 300.
Surce: guardian.co.uk
Decorex International 2010
Posted: 17 September, 2010 Filed under: Companies, contemporary interiors, Fabric Tips, Market Comment, Press Releases, The Business Of Interior Design Leave a comment »
Decorex is here again. This time it’s the 2010 version.
Beautiful logo isn’t it?
For those of you interested in fabric there are many fabric companies here. Not KOTHEA of course! but more of that another time.
Decorex is probably the magazine equivalent of House & Gardens. It competes with 100% Design and Focus (Chelsea Harbour Design Week). 100% Design is probably the equivalent of Elle Decoration.
Personally I’d go just because of the logo.
If you are keen to get new contacts in the world of fabric then there are some interesting companies here. Quite a few new ones as well as some you will have heard of before.
As with all exhibitions of this sort it is a good place to go to get an idea of ‘consensus trends’. Try to figure out where all the manufacturers are heading. Of course they could all be heading in entirely the wrong direction for your particular target market so go having your own opinion as well. Go with that opinion in mind and see if what you find validates it.
Remember as well that the exhibition stands are there to grab your attention. To drag you to talk to a sales rep. Just because the stand looks good and the fabrics on display look good in the exhibition it does not mean they will work in your schemes of course! Although obviously striking designs do sometimes work for some people.
We were tempted to show off some of our new Cashmere Throws and Cashmere blankets but we weren’t quite ready with the full range yet. And we’d like to think that the best quality throws will generate interest through word-of-mouth throughout the industry in the year ahead! (Hmmm)
Interior Designers: Facebook 5 Crucial Bits To Add To Your Fan Page
Posted: 16 June, 2010 Filed under: interior, interior design, interior designer, interiordesign, interiors, Market Comment, modern homes, modern interiors, The Business Of Interior Design | Tags: ideas for designers, interior design, sales and marketing in interior design 8 Comments »
The good: Facebook is a great way for Interior Designers to target their chosen demographic markets.
The bad: Facebook is given little thought by many interior designers when considering how to market
The ugly: Facebook itself is a bit of a nightmare when it comes to organising your fan page just how you would like it. Whilst using it IS relatively intuitive to use, the act of making/building your fan page is a minefield of inconsistency and counter intuition on Facebook’s part – truly awful AND it is not going to improve anytime soon.
Let’s start. Facebook, by default, will not do all the bits that I would imagine you would probably want it to do. After you have created a basic page for the first time you will probably struggle to figure out how to make it just right. You may well get confused and frustrated, I know I did. Then you will figure out that actually it’s not possible to do what you want to do on a default Facebook Fan Page. You will need to use Facebook Applications to change various bits of the page. There are a plethora of these applications, I’ll tell you the ones you need to know to produce a reasonable stab at a first IMPROVEMENT over what you already have.
OK here are the various key parts of the page that you will have to alter and work with (point number 1 you should already have done yourself). I list the parts of the screen first and then tell you afterwards what to do about each.
1. Get your business name and image added to the top left hand corner. Add you contact details and the like to the info tab.
2. Your vanity url eg KOTHEA’s is www.facebook.com/kothea. Here is a blog post I wrote earlier on this potentially tricky subject.
3. If you have read all our posts over the last year or so you will know that we keep saying GET A BLOG AND WRITE EVERY WEEK. I won’t dwell on the subject, you just need to do it for a plethora of reasons. However once you have a blog you will need to put it on Facebook as well as where you originally write it. you will need to use an application to avoid duplicating your effort. Like This.
4. Tabs. You will need to add new tabs containing the information about your organisation that you consider relevent. e.g. compare this “traditional info” tab to this “additional info” tab . (Traditional vs. Additional). The frist one is from Pepsi and at first you might think what a poor show they have made of the tab. They have not. the problem is facebook. pepsi put the minimum amount of information on a page that Facebook says you have to have. Then, like KOTHEA, we put all the juicy bits onto another tab that we have control of. Far from perfect but that’s life.
5. Then you will want to customise the bits in the left hand side column. Again, www.facebook.com/kothea shows you some buttons we added on the left hand side to link to our twitter account, our real blog, our flickr feed and a final button to prompt an action to contact us via our real web page. You get the idea and can probably see scope to add many more buttons or actions or images that we have not considered.
How do I do those 5 things?:
1. You should have figured this bit out yourself. on your fan page just look for a mini “pencil” like image appearing near the bit you want to change. click it and change it. Get a nice big logo on there.
2. I refer again to this post <here>.
3. A Facebook application called SOCIAL RSS is used by about 500,000 people. This is how you get the RSS feed of your blog onto a new Facebook Tab. Just click the “Go To Application” button on the top left hand corner. It’s free and it works. There is also a slightly better/faster paid-for version, probably not worth the extra yet.
4. For an “extended info tab” you will need the aptly named EXTENDED INFO APPLICATION – click to go there. Again it is free. Here is KOTHEA’s example. The application works by creating a BLANK TAB, you then use the application to create all the fields (bits) on it. It is NOT straightforward to use. I would say 3/10 difficulty (with 10/10 being impossible). So persevere and you will get there.
5. To create new fields on the left hand side Facebook have kindly produced the Static FBML application. Click here to go to the page and add the application to your profile with the button in the top left hand corner. FBML is a bit like HTML. So if you do not know any html you will find this DIFFICULT (9/10). But if you already know HTML then Facebook and their application will only confuse you for a little while before you figure it out (3/10). I would imagine that with FBML you can give your Facebook fan page a similar look and feel to your web site – if you really want to do that.
Related articles
- How do you explain INTERIOR DESIGN to a 6 year old boy? (kothea.com)
- The Business Bible For Interior Designers (kothea.com)
- Pinterest and Customer Interest : Interior Designers Pin their Boards to the Wall (kothea.com)



BS7176 BS5852 Crib 5 - A Guide
Inspiring Blog Award – Interior Design
Posted: 26 March, 2013 | Author: Nathalie Arrigone | Filed under: Companies, contemporary interiors, Environmental, Fabric Tips, home decor, interior, interior design, interior designer, interiordesign, interiors, Market Comment, modern homes, modern interiors, Uncategorized | 1 Comment »Interior Design 2013
A big thank you to Kiki for our nomination for the Inspiring Blog Award. It’s always great to know that we are reaching out to new generations of Interior Designers.
Following the rules of this award I have to tell you a little bit about myself.
1. Many years ago I danced with Brad Pitt. Well; I was in the same nightclub and I sort of manoeuvred myself into his general vicinity. That counts right?
2. One of my scariest moments is travelling at over 230kmh in a sports car. I wasn’t driving (luckily someone else was) and you will be relieved to know that we were on a race track.
3. I inadvertently inherited a collection of 1980s vinyl ‘LP’ covers. After years of sitting in a box I discovered that when framed then made a great art installation next to my work area at home.
4. The first paint I chose was for my own bedroom .Dark green. Hmmm.
5. I like people, dogs and cats. In that order.
6. Most interesting party venues: On a roof top in Manhattan and some bizarre, mostly uninhabited, island somewhere near Comodo that even now I can’t quite remember the name of.
7. Most stupid question, “Do you like chocolate?”
Inspirational Blogs (I’d like to nominate!): Here are some that I enjoy:
Pippa Jameson
Kelly Hoppen
The Style Files
Anne Sage
Design Geek
Apartment Therapy
Tevami
There are a few rules to accepting this blog award…
1. Display the award image on your blog page.
2. Link back to the person who nominated you and ‘like’ the post
3. State seven facts about yourself.
4. Nominate 15 other bloggers for the award.
5. Notify your bloggers of their nomination and link to their posts.
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