How to create a BAD (digital) first Impression? For Interior Designer
Posted: 22 January, 2013 Filed under: home decor, interior, interior design, interior designer, interiordesign, interiors, modern homes, modern interiors, The Business Of Interior Design | Tags: ideas for designers, interior design, interior designer, Internet marketing, Marketing, sales and marketing in interior design 2 Comments »9 Ways for interior designers to create a bad impression – digitally of course!
When you first present to your newest prospect I’m pretty sure that you will be wearing your best ‘business’ clothes. When you first speak to a new client I’m sure you will make a real effort to do your best. When you send out a brochure or some other paper based literature I’m sure you will have it looking good. Hopefully too you take first emails seriously. And yes I’m sure your website looks great as well.
So all is hunky dory right? you can stop reading now and move on
Well firstly, before I get into the meat of the subject matter that drew you here, I suggest that one exercise you can do on a Friday afternoon is to write down EVERY single TYPE of point of contact that you make with clients. I’ve gone through a few of them in the opening to this post. No rocket science there. However what I suggest you do is really think if they all present a coherent view, when taken together, of you and your business. Do they look similar enough and do they say similar things and present similar images?
Just like that fine evening wear you have to impress on really special occasions and turn heads as you walk in the room all these points of contact between your business and your potential client are the same thing FOR YOUR BUSINESS (business? you know that thing that pays for the evening wear).
Well I’m going to talk a little about how to create a BAD digital first impression focussing on your website. So You need to look at the first page that people most often go to. In techie terms these are ‘landing pages’; they might include your home page or any special page that Google Adwords points to on your site or any page of yours that ranks particularly highly and get a lot of ‘hits’.
So to create a BAD first impression here’s what your landing pages need to do:
- No Graphics: No logo, no head-shot of a smiley-you and certainly NOT clickable.
- Poor Content: Be sure to include waffle and irrelevance to the reason that drew the click..
- Lots of words and certainly no Bullet Points as bullet points are too easy to read.
- No Call to Action – an even better bad impression can be created if you make it as obscure as possible for the visitor to know what to do next. Perhaps presenting a beautiful image but making it as annoying as possible by adding some music and not making it obvious how to proceed to ANYWHERE else – Designers’ websites are OFTEN like this!
- White Papers, Videos, Registrations, etc: OK you might have accidentally put some of these on your website to be helpful but you can soon change any good impression that that might make by giving them away without even getting the visitor’s email.
- Confirmation/Thank You Pages: How rude! you forgot to add one of these and to make matters worse it didn’t offer the visitor another idea of what they could do on your site.
- Testing changes you make might improve a visitor’s experience to your site. So you certainly don’t want to do that..
- Google: create a bad impression with google as well. Ideally you will name your pages PAGE01, PAGE02 and so on. Never include keywords in the name of a page as that might help Mr Google do his job.
- Speling mstakes. Sme ppl really hate splling mistakes and abbreviations. Include a few to enrich their day.
- Always fail to deliver. Like by having 10 reasons rather than the advertised 9 reasons. Laugh! We might but our client’s probably won’t.
Am I perfect? No! Do I make these mistakes? Yes of course. It does provide some food for thought though.
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Interior Designers – How Good Is Your Brand’s Colour?
Posted: 18 December, 2012 Filed under: interior, interior design, interior designer, interiordesign, interiors, The Business Of Interior Design | Tags: Graphic designer, ideas for designers, interior design, sales and marketing in interior design 7 Comments »Colour (color) really does matter. As an interior designer you don’t need me to tell you that. I think sometimes though we know what good colours are and what good colour combinations are and we know what feels right to us and to our clients in the spaces we inhabit.
However…
Many of us are not graphic designers and perhaps our own branding may have suffered because of colour choices we would make in our day job.
Apparently if you look more closely at the infographic on the right then you will see that their research shows that more than 90% of the world’s top 100 brands use either red, blue or grey as the primary branding colour and more than 90% of those same companies use at most 2 colours. So there’s very much a ‘keep it simple’ line coming out for brand colours. No big surprise there I suppose.
41% only use text – so that will be the brand name and/or ‘strap line’ ie there will probably be no logo as such.
Colours considered suitable for companies in ‘the home’ are green and yellow. This doesn’t necessarily apply to the colour YOU should have for your branding as an interior designer.
Indeed their research shows that ORANGE & BROWN are questionable colours for companies in the interiors space. With our Pantone 464 I suppose we fall foul of that.
Then again it is interesting to read that people associate ‘vibrant and fun’ with Orange. It is also interesting to read that the colour is the first thing that potential clients perceive about your brand.
Yet the safest choice appears to be shades of grey. If we all had grey houses and grey business and grey clothes I guess the world would necessarily be a greyer place. And I’m not sure it would be a better place for that.
Summary: Conform or stand out. It’s up to you. You can probably make most colours work as a brand but maybe a myriad of colours won’t work. Is this all stating the obvious?
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Interior Designers: Must Blog Better – But How?
Posted: 11 December, 2012 Filed under: home decor, interior, interior design, interior designer, interiordesign, interiors, modern homes, modern interiors, The Business Of Interior Design | Tags: ideas for designers, interior design, interior designer, Internet marketing, Marketing, sales and marketing in interior design, Small business 1 Comment »The content Marketing Institute created that nice little image up there that shows what a content mix might be.
This image has been bandied about on various websites as THE correct mix. It isn’t THE correct mix but it’s a good starter to make you think. It might make you think you are entertaining your potential clients too much or it might make you think you are being a bit boring talking about kitchen worksurfaces a little too much.
For a start it’s saying that you should blog 6 times a week or at least create content 6 times a week. For small businesses that just ain’t gonna happen in the real world.
However it certainly DOES give you ideas about what to write next.
Provide relevant information: Perhaps contribute to a thread somewhere telling people about some of the great things you learnt with a particular product on your last project.
Teach: Show you really know what you are talking about. Share some knowledge in an authoritative way on how you do your job.
Start a conversation: Perhaps on a LinkedIn group or your Facebook business page.
Inspire: others to do better. This could be on a forum or your could write something.
Entertain: Never hurts to make someone laugh.
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Interior Designers – To Houzz or not to Houzz?
Posted: 19 April, 2012 Filed under: home decor, interior, interior design, interior designer, interiordesign, interiors, Market Comment, modern homes, modern interiors, The Business Of Interior Design | Tags: Houzz, ideas for designers, interior design, kothea.com, sales and marketing in interior design 4 Comments »Should an interior designer really use Houzz.com?
“Oh no not another online directory!” you cry.
“Surely a waste of space!” you bemoan.
“Wrong!” I say with gusto (whatever that is).
As an interior designer you’ve probably been attracted to houzz.com to look at the many high quality interiors images there. And there are literally tens of thousands of high quality images. We’ll come back to those in a minute but first we’ll look at some other benefits for you being in that online space.
Houzz.com *IS* a popular web destination. It is used by your competitors and also possibly by future residential clients of yours. It’s always good to hang out with clients right? You keep telling me networking is important so I guess you are with me so far?
There are lots of discussions initiated by potential residential clients. If you buy into how social media works then you will already know that.
- Talking to someone and helping them could possibly lead to a sale (or a waste of time).
- Talking to someone digitally leaves a record. Someone in the future could come along with the same problem and decide to talk to you based on your response.
- Someone could be doing a bit of research into you and your opinions before deciding to contact you.
Of course if you haven’t bought into social media then you’ll think it’s a load of nonsense and you probably should stop reading this now as I’m surely wasting your time!
You can create “idea books” on Houzz. So you can pull together some of your images and perhaps somebody else’s images. You can then use these as part of a presentation to your client, for example. Or you could get your client to pull together an idea book and review that after they’ve finished. The danger there of course is that the client has control of the ‘digital capital’ and may tout around his/her likes and dislikes to your competitors. One issue with doing this on Houzz is that sometimes images are incorrectly tagged and so sometimes you are presented with the wrong images and/or you can’t find the right ones. Another potential issue with Houzz, which I have not verified, is that some images on Houzz become copyrighted by Houzz (I’m not quite sure how they manage that legally but that’s another issue, just be aware).
Any idea books you create stay on houzz and may be seen and liked by other potential customers or copied by competitors or taken to competitors by less discerning clients.
If you put together a pretty coherent theme then that could be seen as giving away your creative work to other people or it could be seen as you being a confident and competent designer worthy of considering for a client’s next project. So it could get you the chance of winning some business.
There are ways to embed “idea books” back onto your website/blog. This is good in that someone else is managing the hosting and techy stuff behind the display of your images and ideas. HOWEVER, and this is importnat, such embedded bits of digital stuff will encourage people to click back to houzz. So you will inadvertently be encouraging a potential customer (or existing customer) back to houzz and potentially out of the eager creative grasp of your web site or blog.
So I’d think carefully about that.
You can of course use houzz as yet another online directory. It’s probably better than most because of the aesthetics and wealth of quality images.
Why not, go for it! See how it works out? It’s free after all.
On sites that you think MAY turn out to be useful I would always recommend using a special link to your web site on that site directory listing/profile of you. That way you will be able to track the number of hits your site receives from houzz. eg you will have index.htm so create an identical copy of that called index-houzz.htm or index1.htm something like that. I hope that makes sense without gettign too technical. Don’t bother doing this if you are sceptical of houzz.
What i like about houzz is that it draws the user into it. It makes the user (your potential customer) stay there and play around. This is an important thing to bear in mind as most potential cients that go to your site will say there between 10 and 60 seconds (if you are lucky). So anywhere that encourages people to stay is POTENTIALLY a good place for YOU to establish a profile.
If you are a designer who needs a bit of inspiration from time to time then you can get that on houzz. But again you’ll probably just be going there for product inspiration, right? As you would never want to (ahem) match/copy/change-a-bit someone else’s interior design ideas! Would you?
Houzz has the idea of region or metro area. That’s nothing amazing but it does help potential clients find a local designer.
I think the main draw is the huge volume of images with relatively straightforward ways of getting to that information and, importantly, an EASY way to then copy or “cut and paste” those ideas into an idea book. That’s what houzz fundamentally is built upon CONTENT and ORGANIZATION…photo-content, how they are indexed and displayed and how easily you can copy and create custom content.
Summary: It’s good! Wish I’d thought of it.
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A Chat With Verity du Sautoy – Her Thoughts On Winter Fabrics
Posted: 7 February, 2012 Filed under: Companies, contemporary interiors, Contract Fabric, Domestic Fabric, home decor, interior, interior design, interior designer, interiordesign, interiors, Press Releases, Upholstery, Upholstery Fabric | Tags: cashmere throw, Cashmere wool, contemporary fabric, contract fabric, contract fabrics, cushion fabric, domestic fabric, domestic fabrics, fabric, faux leather upholstery, ideas for designers, interior design, KOTHEA, luxury cashmere throw, luxury fabric, mohair velvet, mohair velvets, natural fabric, silk velvet, Textile, textured upholstery fabric, upholstery fabric, upholstery linen, upholstry fabric, velvet, velvets Leave a comment »KOTHEA Fabric Picks For A Chilly Winter’s Day
With Verity du Sautoy of KOTHEA.
We love the seasons. All have their beauties and all have touched our senses in memorable ways over the years. Winter is no exception: lower, more balanced light; quietness and chaos with both the shopping and the weather; festive celebrations; the cuddle of a loved one; the hope and expectation of early spring flowers grasping for rare and tiny glimmers of light; and, perhaps, the welcomed warmth of a beautiful fabric.
Some of my best memories are centred on family: a warm fire; a little baby; or a bouncing toddler. Then an old children’s classic on the iPlayer watched on my Mac as it balances precariously on an elegant coffee table. I stroke my children’s hair with one hand and rest my other hand on my sofa. A generous cushion is warm, encapsulating and a bit of fun for the little ones to hide under. The curtains are not yet fully drawn but they smooth the boundary to the cold outside and give us tantalising glimpses of the world beyond – should we venture too close to the sheers that offer the final, soft protection from the elements.

Dominika B Tana Lawn
I work for a fabric company. I love fabric. I can’t pretend that it (fabric) is a be-all and end-all to life and that somehow it will make your life complete. It can’t. But what it clearly can do is complete the sensory experiences in the parts of life that, if you choose, you have control over…the parts of your home. Memories are not just photo-like snapshots in your brain; they are stored, multi-sensory splashes of emotion.
Here are my Winter picks. They are actual ‘picks’ that I’ve recently purchased or are about to purchase.
Take my sofa as an example. My sofa isn’t Read the rest of this entry »
An Interior Designer Gets Lots of Web Visitors But Few Leads / Enquiries
Posted: 30 January, 2012 Filed under: home decor, interior, interior design, interior designer, modern homes, modern interiors, The Business Of Interior Design | Tags: Google, Google AdWords, ideas for designers, interior design, PageRank, sales and marketing in interior design, Search engine optimization, Target market 9 Comments »I talked to a friend a couple of weeks back and she bemoaned the fact that her Design Practice had spent quite a bit of time and money on creating and growing their web site but not much was coming from it in terms of genuine leads and sales in the very particular niche market that she was targeting much of her efforts towards.
So I quizzed her a bit more:
1. Was she creating engaging, frequently updated content for her target market? She said yes. I read her blog and had to agree.
2. Was she using the right keywords? She thought so. And although I’m not an expert in her particular target market I tended to agree.
3. Then she raised the point that Mr Google thought her PAGERANK was quite high. That was strange and surely not part of the problem?
4. We then looked through her Google AdWords campaign. And that too seemed broadly OK.
5. There were quite a few backlinks from other sites to hers, so that wasn’t the problem either.
So what’s the problem? Other than she wasn’t getting any money back from the investment? And, er, that’s pretty important!
To cut a long story and quite a bit of research short, here’s what we thought the problem was (if you want to know what pagerank is there are links at the end of the article).
Well, although her pagerank was OK it wasn’t actually that relevant.
One problem with pagerank is that it just BROADLY shows how often your site is visited/how important your site is/how trusted yoru site is. It does NOT show you how often YOUR target customers visit your site…and that is the stat you really want.
So what was happening was that quite a lot of people were visiting the site from all the good links and good search engine positioning that she had paid for. A few of them read some of the stuff on her blog BUT VERY FEW went on to the next steps for converting them into customers. And that was because they weren’t interested in her services because her services were not RELEVANT to them…they just WERE NOT POTENTIAL CUSTOMERS.
So you could have the most visited website with the best page impressions, page views, clicks and all the rest of it. BUT THAT IS NO GOOD IF THE WRONG PEOPLE ARE VISITING YOUR SITE ! They won’t buy.
Her market was such a small market and relatively technically unsophisticated so, perhaps, blogs and search engines were not the best way to get to them.
Similarly, and a bit simplistically, if she had a pagerank of 8/10 (which would be excellent) it would not mean that she was excellent at targeting her customers…just excellent and targeting the whole population.
And the problem was compounded because the 3rd party, who was commissioned to get clicks and a higher pagerank and higher search engine positioning and all the rest of it, did just as they were asked. They weren’t asked to get leads! And didn’t!
Now it was not a total waste of time of course. Because pagerank IS IMPORTANT for google to give your site weighting when google produces search results.
And really the picture was not as bleak as I painted as she did experience an increase in leads for other services she was offering. Although they were more mass market services with lower levels of profit.
So what did she do?
A: Cut back a bit on 3rd party SEO services, focussing the remainder of the budget on the markets that had been successfully reached. With the marketing budget that she saved, she is now looking again at how best divert funds to more traditionally target the profitable niche market she originally set out to make money from.
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Designers: Interior Design Links – How To Get Them
Posted: 3 May, 2011 Filed under: contemporary interiors, interior, interior design, interior designer, interiordesign, interiors, Market Comment, modern homes, modern interiors, The Business Of Interior Design | Tags: ideas for designers, interior design, Methods of website linking, sales and marketing in interior design 12 Comments »
If I get another email from some dodgy company in some foreign country offering to boost my reciprocal links I’ll, I’ll, I’ll….I’ll probably either cry or laugh. You get them too I know.
Here’s how smart Interior Designers get some links without paying or investing too much of their spare time. Oh yes and ways that will actually work for you rather than work AGAINST your website.
Q. Why do I want links?
A. So customers can find your web site
A. So google ranks your website HIGHER in your customers searches.
You need to understand that good links ARE important for your business even if you then choose to do nothing about it.
First DO NOT DO THESE TWO:
1.
Spend a whole weekend of your time posting your web address on various message boards, forums or comments on blogs to do with interior design. This does not work. There is a technical reason why this does not work even though it seems like a good idea. Trust me DO NOT WASTE YOUR TIME DOING THIS (Here’s the technical reason in case you don’t believe me: the html nofollow tag is automatically inserted on blogs/forums to hide it from Google)
2.
Pay someone to create lots of reciprocal links from sites they control. This works only in a very, very, very, very I MEAN VERY limited way. Don’t waste your money. If you know a little bit about reciprocal links then you will think I am a bit mad as surely all links to your site are good? No, sorry. I can explain why not in detail but it’s quite boring. OK here we are then…a link to your site must be from a good, relevant and genuine site. Google know about this faux strategy of linking and actively penalise against it!
Now you need to think about something.
Why would any potential CLIENT go to your web site? Let’s face it your site is probably pretty boring. It might have a few nice pictures and things saying how great you are. Everyone’s site is exactly the same as yours. So ask why google should want to go to your site. there may well be no good reason other than you would quite like it to because you might get more customers! but that’s talking about YOU and not YOUR CLIENT. And YOUR POTENTIAL CLIENT is the one that Google is trying to help.
So once again we return to the old adage: “Your site must contain genuinely unique and relevant content that is frequently updated”. Apologies for the previous paragraph if you already do this!
Think about it. Someone who is going to spend thousands of pounds on your services and associated products wants to see your work. So yes you have a portfolio but they also want to know how you work. They are probably interested in your opinions and keen to see what things you like. If they go back to check you out a few weeks later, when they are more keen to make a decision, they might want to see some of your even more recent work…not the same static website that actually you put up there 3 years ago and haven’t touched since.
So you need to write a blog as well as having your show piece web site. Then you will have new and hopefully interesting stuff that people, who you neither know nor pay, will be keen to link to.
So start by linking your blog to interesting things (work related). Don’t ask for them to link back, you can but concentrate on writing good stuff. When anyone links to our web site/blog we are automatically notified by wordpress.com and we of course check these people out and may link back. If you want you can get some friends or associates to link back to your blog/web site but only do that about 5 or 10 times. If you do it too much Google at best ignores it at worst penalises you as it ‘thinks’ there is some form of trickery going on (which there is).
Write about your clients and potential clients (nice ones) and link to them if you are operating in the commercial sphere.
Add your site to industry directories
Add your site to google local businesses
Link to your Facebook business page and twitter. Generate contacts and links through your network there.
.edu and .gov links – When you have an intern be nice to them and make sure they link back to your site when they return to their studies.
Embedded links – when you write an article (like this one) and relevant links at the bottom. some of the related links should be to your own website/blog. Also embed links within the text to link to other relevant bits of your site like a picture, video or maybe to Wikipedia to explain a term. These type of links help google rank your writing more highly than it otherwise would be.
Comment on others web site and blogs. But do so genuinely and professionally. On your comments have a very short 3 or 4 line bio of you which links back to your site. remember, above, I said that these links don’t work for Google but they will help people get to know about you a little bit. Don’t waste too much time on this though.
Issue press releases from time to time with links on. eg through PRWEB.com again with links.
Write articles on specific areas of design that you are expert in and get them and your links publicised eg through ezinearticles.com
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Fabric Tips #13: Velvet Curtain Making
Posted: 14 February, 2011 Filed under: Curtain Fabric, Fabric Tips, interior design, interior designer | Tags: contemporary fabric, contract fabric, contract fabrics, cotton velvet, curtain, curtain fabric, domestic fabric, domestic fabrics, fabric, Fabric Tips, ideas for designers, interior design, linen velvet, Mohair, mohair velvets, silk velvet, silk velvets, textured upholstery fabric, upholstry fabric, velvet, velvets 3 Comments »Here are some additional pointers to consider when you are making a curtain using a velvet. Remember that a velvet is just a type of fabric and the fibre(s) that the velvet is made from is important.
So for example we would always recommend that you line a curtain. This gives a superior appearance but also reduced the amount of light going through the fabric hence limiting as much as possible the effect of any fading.
If the velvet has a pile that can be flattened in one direction then we would recommend that you have the pile going downwards for SHINY velvet fabrics and PATTERNED VELVETS.
If however you make up the curtain with the pile upwards then this will deepen the colour so you cold make the curtains this way for cotton velvets and Trevira Velvet and Mohair velvets.
These are general guidelines and it is not necessarily wrong if you make up the curtain ‘the other way’ just so long as you understand the implications to the finished look and performance of the material.
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Interior Design With Russian Oligarchs (Guardian.co.uk)
Posted: 3 February, 2011 Filed under: Market Comment, News, The Business Of Interior Design | Tags: ideas for designers, interior design 2 Comments »In a world far removed from cuts or recession, the super rich are spending like never before – investing their millions in mansions and art. ‘I don’t think there is a higher end,” says John Lees of his work as architect to the super rich. A distinction must be made, he says, between the merely vulgarly rich (ie, footballers of the Cheshire belt or the mere-millionaires of The Bishops Avenue) and the world of obscene wealth that Lees inhabits.
“I don’t think there is a high end”
He creates homes for the Russian oligarchs and Chinese business moguls who run the global economy and who continue to inhabit a land untouched by cuts and recession. In fact, their extreme wealth is buoying the fine-art market: Andy Warhol’s Coke Bottle sold for a record $35m in New York in November, the same month a Chinese vase sold in London for an unprecedented £48m to a Chinese businessman.
billionaires are currently spending “without restraint”
Sources in the art and property markets say these billionaires are currently spending “without restraint”. In response, developers in London are creating a new crop of luxury homes, dripping with original Picassos and swimming pools, to cater for this profligate class, including a vast development in Cornwall Terrace being sold for £29m upwards. Likewise for Lees, business is booming.
“Our big-scale jobs are £40m-£125m,” he says. “I work for private individuals and I’ll be doing their country house, their London house, one in Hong Kong and another in, say, the south of France. We recently did a dacha outside Moscow for £174m, for someone who entertains Putin.”
“On our current job, the accessories budget is £2m,”
Which makes it all the stranger that Lees is sitting in the scruffy offices of Lees Associates, near Borough Market in south London. The stairs are rough concrete, the shelves dusty, but the computer screens rotate with virtual tours of excessive luxury. “On our current job, the accessories budget is £2m,” he says. “That’s teaspoons, glasses, plates. Towels and linen is a separate budget. Each bed costs £20,000. We are a very specialised market at the very highest end.”
So what does an oligarch require in his home? Not the classic markers, such as banks of TVs (“We put some televisions in, but we hide them”), gold-plated taps or swimming pools shaped like a shell. Wealth at the hard-to-imagine end of the spectrum is “subtle”. Creating a truly, deeply wealthy home becomes more about rarity and materials: imported stone, works of art, grand pianos and libraries.
At Cornwall Terrace, Lansdowne’s development of eight mansions, two show homes have just reached the market, luring the super rich with original Francis Bacons, Murano glassware and furniture from Portofino. Everything is bespoke: the paints specially mixed; the hardback books handpicked. Lees is similarly aware of the hunger for provenance. “At that level, your bathrooms will be made of heated, solid stone carved in Brac, an island off the coast of Split in Croatia, which produces a particularly white limestone.”
A spokesman for Knight Frank, an agent operating at the top end of the market, says the super rich “have moved their money away from bank deposits and stock markets into alternative investments such as luxury property and art.
It is increasingly normal for Christie’s to deliver a painting to a potential buyer’s house so the owner can see it on the walls.” These gliding swans of houses, occupying only the best London addresses, have layer upon layer of service floors from the basement down. The traditional family kitchen might be above ground, for coffee or a snack, but below ground there are catering kitchens with a dozen chefs ready to entertain a party of 100. Lees says these subterranean floors “contain all sorts of service departments, catering kitchens, gymnasiums, collections of cars. We’ve made swimming pools where the floors come up to become ballrooms. There’s no noise in the pools and no smell of chlorine. We have projected dolphins on to gymnasium walls – hologram images behind glass. We put a bowling alley in one house.”
Bathrooms have become the most expensive rooms, he says, with their requisite body jet showers, warmed toilet seats and timed bathwater heaters that maintain supply at a specific temperature.
But wealth and power create problems of their own. A house full of staff means no privacy. Owning homes all over the world means a fragmented family life. Lees is asked to, if not solve these problems, then at least mitigate them. “The family kitchen is incredibly important, because they all live dissociated lives. You want to find a home, don’t you? The fundamental thing is the family.”
Children have suites, dressing rooms and all the latest toys. And Lees adds “secrets” for the children to discover: a doll’s house full of make-up or stepping stones in the garden that set off a fountain. “There is a sense of loneliness these children have, and that’s a great shame.”
Does he ever feel contaminated by these monuments to consumption? Or envious? Isn’t it odd to return to life as a working London architect? “Happiness isn’t driven by anything you’ve got. It’s inward. I’m not sure I want all those things myself. It’s the sheer hard work in having them. They need these tools in order to play the public persona. I find it’s bad enough having just one house.”
Super rich must-haves
• Direct access from road to underground parking complex, with lift directly into the residence.
• James Bond-level security including CCTV, infrared scanners, panic room, bomb-proof garage doors, bomb-resistant lift and bulletproof windows.
• A home office complete with a communications system that would please a Royal Navy destroyer.
• A master suite the size of a one-bed flat with his-and-hers ensuites, walk-in dressing rooms, day rooms, exercise area and TV lounge.
• A subterranean basement containing bar, nightclub, hairdressing salon, gymnasium, sauna, spa, swimming pool and private 3D cinema (with seats that move with the movie).
• Staff quarters, separate from the main residence.
• A show kitchen above ground and a basement industrial kitchen that can cater for up to 300.
Surce: guardian.co.uk








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Who is the best interior designer in the world? in Europe?
Posted: 9 November, 2012 | Author: Verity du Sautoy | Filed under: contemporary interiors, Fabric Tips, home decor, interior, interior design, interior designer, interiordesign, interiors, Market Comment, modern homes, modern interiors, The Business Of Interior Design | Tags: Design, designer interior, ideas for designers, interior design, sales and marketing in interior design | 28 Comments »Who is the best interior designer in the world? blimey that’s a question and a half.
I’m writing this post in wordpress and I use this thing called Zemanta which suggests images and articles to do with the subject as I compose the article. So the first designer that appears will get put in the picture on the right and that will be the person you are looking at now!
I’ll probably not know the person that is suggested (we’ll see it still hasn’t appeared yet!)
Ooops there she is: Tanya Gyani.Congratulations Tanya.
Now of course there probably really is no ‘best interior designer in the world’ that we can all agree on. But the point of my post was to go one of two ways. I was either going to come from the angle of saying that YOU should be the best interior designer in terms of how you market yourself to your target niches OR that whoever comes up and gets put in my picture is the best interior designer in the sense that they are the best at getting their image shown against a generic search for “the best interior designer in the world”.
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Maybe Tanya will now go on to global fame? Who knows? If she does I certainly hope she will start specifying some of our fabrics on her projects as she hasn’t done so yet! (as far as I know).
No; really YOU should be positioning yourself as the best interior designer at what you do. But rather than saying you are “the best at XYZ” it is probably more appealing and more humble for you to phrase it as “I am the only Interior Designer In XXX who does YYY”. Use that sort of angle A LOT in your client communications (written or verbal) and you give your potential clients A REASON TO CHOOSE YOU and a REASON FOR YOU TO JUSTIFY YOUR PRICING. Make sure it’s true of course. For uniqueness is priceless (well almost!!)
Remember of course that it should not all be about price. Your client wants a great job most of all. Cost might be a factor but so also is the risk of who the client chooses. Find a way of exuding confidence and competence to lower that perceived risk.
Good luck you and good luck Tanya (there she even gets a link to her website).
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