Image via Wikipedia

I talked to a friend a couple of weeks back and she bemoaned the fact that her Design Practice had spent quite a bit of time and money on creating and growing their web site but not much was coming from it in terms of genuine leads and sales in the very particular niche market that she was targeting much of her efforts towards.

So I quizzed her a bit more:

1. Was she creating engaging, frequently updated content for her target market? She said yes. I read her blog and had to agree.

2. Was she using the right keywords? She thought so. And although I’m not an expert in her particular target market I tended to agree.

3. Then she raised the point that Mr Google thought her PAGERANK was quite high. That was strange and surely not part of the problem?

4. We then looked through her Google AdWords campaign. And that too seemed broadly OK.

5. There were quite a few backlinks from other sites to hers, so that wasn’t the problem either.

So what’s the problem? Other than she wasn’t getting any money back from the investment? And, er, that’s pretty important!

To cut a long story and quite a bit of research short, here’s what we thought the problem was (if you want to know what pagerank is there are links at the end of the article).

Well, although her pagerank was OK it wasn’t actually that relevant.

One problem with pagerank is that it just BROADLY shows how often your site is visited/how important your site is/how trusted yoru site is. It does NOT show you how often YOUR target customers visit your site…and that is the stat you really want.

So what was happening was that quite a lot of people were visiting the site from all the good links and good search engine positioning that she had paid for. A few of them read some of the stuff on her blog BUT VERY FEW went on to the next steps for converting them into customers. And that was because they weren’t interested in her services because her services were not RELEVANT to them…they just WERE NOT POTENTIAL CUSTOMERS.

So you could have the most visited website with the best page impressions, page views, clicks and all the rest of it. BUT THAT IS NO GOOD IF THE WRONG PEOPLE ARE VISITING YOUR SITE ! They won’t buy.

Her market was such a small market and relatively technically unsophisticated so, perhaps, blogs and search engines were not the best way to get to them.

Similarly, and a bit simplistically, if she had a pagerank of 8/10 (which would be excellent) it would not mean that she was excellent at targeting her customers…just excellent and targeting the whole population.

And the problem was compounded because the 3rd party, who was commissioned to get clicks and a higher pagerank and higher search engine positioning and all the rest of it, did just as they were asked. They weren’t asked to get leads! And didn’t!

Now it was not a total waste of time of course. Because pagerank IS IMPORTANT for google to give your site weighting when google produces search results.

And really the picture was not as bleak as I painted as she did experience an increase in leads for other services she was offering. Although they were more mass market services with lower levels of profit.

So what did she do?

A: Cut back a bit on 3rd party SEO services, focussing the remainder of the budget on the markets that had been successfully reached. With the marketing budget that she saved, she is now looking again at how best divert funds to more traditionally target the profitable niche market she originally set out to make money from.

Related articles

• Interior Designers: Why does no-one visit your web site? (kothea.com)
• The Crimson Herring That Is Google Pagerank (tfollowers.com)
• What is Google’s PageRank Good For? – Whiteboard Friday (seomoz.org)
• What is PageRank? (ronmedlin.com)
• Google Expands Business Interior View With ‘Trusted Photographer’ Scheme (simplyzesty.com)
• Web design: Understanding purpose (marketing.yell.com)
• Interior Designers – An Update On using Facebook, LinkedIn WordPress blogs and Twitter (kothea.com)

Decorex 2011 Logo

If I get another email from some dodgy company in some foreign country offering to boost my reciprocal links I’ll, I’ll, I’ll….I’ll probably either cry or laugh. You get them too I know.

Here’s how smart Interior Designers get some links without paying or investing too much of their spare time. Oh yes and ways that will actually work for you rather than work AGAINST your website.

Q. Why do I want links?

A. So customers can find your web site

A. So google ranks your website HIGHER in your customers searches.

You need to understand that good links ARE important for your business even if you then choose to do nothing about it.

First DO NOT DO THESE TWO:

1.  Spend a whole weekend of your time posting your web address on various message boards, forums or comments on blogs to do with interior design. This does not work. There is a technical reason why this does not work even though it seems like a good idea. Trust me DO NOT WASTE YOUR TIME DOING THIS (Here’s the technical reason in case you don’t believe me: the html nofollow tag is automatically inserted on blogs/forums to hide it from Google)

2. Pay someone to create lots of reciprocal links from sites they control. This works only in a very, very, very, very I MEAN VERY limited way. Don’t waste your money. If you know a little bit about reciprocal links then you will think I am a bit mad as surely all links to your site are good? No, sorry. I can explain why not in detail but it’s quite boring. OK here we are then…a link to your site must be from a good, relevant and genuine site. Google know about this faux strategy of linking and actively penalise against it!

Now you need to think about something.

Why would any potential CLIENT go to your web site? Let’s face it your site is probably pretty boring. It might have a few nice pictures and things saying how great you are. Everyone’s site is exactly the same as yours. So ask why google should want to go to your site. there may well be no good reason other than you would quite like it to because you might get more customers! but that’s talking about YOU and not YOUR CLIENT. And YOUR POTENTIAL CLIENT is the one that Google is trying to help.

So once again we return to the old adage: “Your site must contain genuinely unique and relevant content that is frequently updated”. Apologies for the previous paragraph if you already do this!

Think about it. Someone who is going to spend thousands of pounds on your services and associated products wants to see your work. So yes you have a portfolio but they also want to know how you work. They are probably interested in your opinions and keen to see what things you like. If they go back to check you out a few weeks later, when they are more keen to make a decision, they might want to see some of your even more recent work…not the same static website that actually you put up there 3 years ago and haven’t touched since.

So you need to write a blog as well as having your show piece web site. Then you will have new and hopefully interesting  stuff that people, who you neither know nor pay, will be keen to link to.

So start by linking your blog to interesting things (work related). Don’t ask for them to link back, you can but concentrate on writing good stuff. When anyone links to our web site/blog we are automatically notified by wordpress.com and we of course check these people out and may link back. If you want you can get some friends or associates to link back to your blog/web site but only do that about 5 or 10 times. If you do it too much Google at best ignores it at worst penalises you as it ‘thinks’ there is some form of trickery going on (which there is).

Write about your clients and potential clients (nice ones) and link to them if you are operating in the commercial sphere.

Add your site to industry directories

Add your site to google local businesses

Link to your Facebook business page and twitter. Generate contacts and links through your network there.

.edu and .gov links – When you have an intern be nice to them and make sure they link back to your site when they return to their studies.

Embedded links – when you write an article (like this one) and relevant links at the bottom. some of the related links should be to your own website/blog. Also embed links within the text to link to other relevant bits of your site like a picture, video or maybe to Wikipedia to explain a term. These type of links help google rank your writing more highly than it otherwise would be.

Comment on others web site and blogs. But do so genuinely and professionally. On  your comments have a very short 3 or 4 line bio of you which links back to your site. remember, above, I said that these links don’t work for Google but they will help people get to know about you a little bit. Don’t waste too much time on this though.

Issue press releases from time to time with links on. eg through PRWEB.com again with links.

Write articles on specific areas of design that you are expert in and get them and your links publicised eg through ezinearticles.com

Related Articles

• Becoming an interior designer (via ) (kothea.com)
• 6 Reasons Why Interior Design for the Government Can Be Different (via Aviar Design Blog) (kothea.com)
• How to Get The Most Out Of An Interior Designer (via Women’s Business Connection Blog) (kothea.com)
• English Interior Designers – What Makes Them Unique? | Beauty Interior (beautyinterior.com)
• Tips For Using an Interior Decorator (via Furniture Distributors) (kothea.com)
• Building Reciprocal Links through your Ruby Lane and Ruby Plaza shops Favorite Links Page (rubylane.com)
• Things you should know about an interior designer! (stacynicole.wordpress.com)
• Up-cycling made easy with Interior Designer Karen Lane (thedesignhub.wordpress.com)
• How to Optimize for Google 2011 – Part 2 of 3 (stepforth.com)

Image by tenz1225 via Flickr

Here are some additional pointers to consider when you are making a curtain using a velvet. Remember that a velvet is just a type of fabric and the fibre(s) that the velvet is made from is important.

So for example we would always recommend that you line a curtain. This gives a superior appearance but also reduced the amount of light going through the fabric hence limiting as much as possible the effect of any fading.

If the velvet has a pile that can be flattened in one direction then we would recommend that you have the pile going downwards for SHINY velvet fabrics and PATTERNED VELVETS.

If however you make up the curtain with the pile upwards then this will deepen the colour so you cold make the curtains this way for cotton velvets and Trevira Velvet and Mohair velvets.

These are general guidelines and it is not necessarily wrong if you make up the curtain ‘the other way’ just so long as you understand the implications to the finished look and performance of the material.

Related Articles

• Plus Size Velvet (fatchic.net)
• New Fabric Trends Update Your Decor (chicagonow.com)
• Mohair Velvet & Other Velvets (kothea.com)
• How-To: Custom Rollup Curtains (craftzine.com)
• Roller curtains with your graphics on them (hackaday.com)
• Fabric Tips #11: Mohair Velvet – How To Store (kothea.com)
• Fabric Tips #12: Rolling a velvet (kothea.com)

Super rich must-haves

• Direct access from road to underground parking complex, with lift directly into the residence.

• James Bond-level security including CCTV, infrared scanners, panic room, bomb-proof garage doors, bomb-resistant lift and bulletproof windows.

• A home office complete with a communications system that would please a Royal Navy destroyer.

• A master suite the size of a one-bed flat with his-and-hers ensuites, walk-in dressing rooms, day rooms, exercise area and TV lounge.

• A subterranean basement containing bar, nightclub, hairdressing salon, gymnasium, sauna, spa, swimming pool and private 3D cinema (with seats that move with the movie).

• Staff quarters, separate from the main residence.

• A show kitchen above ground and a basement industrial kitchen that can cater for up to 300.

Surce: guardian.co.uk

Upholstery Linen

Upholstery Linen is notoriously difficult for interior designers to source. Sourcing linens for curtains is easy enough but often linens are not woven with sufficient strength to score Martindale results that are high enough to warrant using the fabric for upholstery.

Some suppliers can be a little evasive and will quote the weight of the linen as a measure of the linen’s quality. The implicaiton being that the higher the weight the better suited the fabric will be for upholstery. There is some thuth in that implication but you cannot say for certain that a high weight linen is inherently suitable for upholstery. Get the Martindale!

Most KOTHEA luxury upholstery linens have inherent Martindale rub tests of around 20,000 rubs with one range further strengthened to 85,000 rubs for contract usage – 20,000 Martindale being eminently suitable for domestic upholstery.

Furthermore when buying upholstery- (or curtain-) linen you need to know whether or not it will shrink when washed. Linen ALWAYS shrinks. So what you have to find out is whether or not it has been pre-shrunk before you buy it. A common way of pre-shrinking linen is through the sanforisation process.

Here are the details of our new 2011 upholstery linens that are named Recline, Relax and Restful. We have many others, these are just the new ones:

Name: Recline

Usage: Luxury Contract Upholstery

Colourways: 24

Width:   135cm

Comp:  54% Li 35% Co 11% Pa

Weight: >350g/m²

Notes:   Martindale >85,000

Request Samples

Name: Relax

Usage: Luxury Domestic Upholstery

Colourways: 24

Width:  135cm

Comp: 100% Li

Weight: >265 g/m²

Notes:   Martindale >15,000

Request Samples

Name: Restful

Usage: Heavyweight Luxury Domestic Upholstery

Colourways: 4

Width:  135cm

Comp: 100% Li

Weight: >470 g/m²

Notes:   Martindale >45,000

Request Samples

With that in mind I have been looking through a few search terms that potential customers of interior designers might use. Unsurprisingly lots of interior designers popped up.

But one thing that I noticed was that VERY few of you were making use of video.

I know it takes a long time to do these things to a reasonable degree of quality but I would suggest it is worth it.

The reason being that Kelly Hoppen popped up again and again. She is obviously a renowned interior designer of the first degree BUT she also appreciates the importance of PR to her new business generation activities. The internet is not much more than PR … just the digital kind.

Why did Kelly appear? Well google doesn’t favour her over you, that much is true. Google does not think that she is better than you. However Google DOES put more emphasis sometimes on non textual information eg pictures and videos. So her video (above) popped up. When you go and check it out, YOUTUBE takes you through lots more of her videos. Before I knew it I had spent 15 minutes looking at her work and hearing her views.

Now if you go to your web site designer and ask them to talk to your ISP and get the stats for YOUR web site, you will probably find that the average visitor spends MUCH less than one minute on your site.

Food for thought.

Image by rogue-designs via Flickr

Sanforising is a finishing technique for already woven fabric.

Interior Designers do not need to know the detail of exactly what happens. So, in brief, the process is usually associated with cotton fabric and often also with shirting fabric. The idea behind sanforising is to pre-shrink the fabric. Clearly any shrinkage after the fabric has been made up may cause problems and Interior Designers DO need to be aware of that!

When sanforised fabric is subsequently made up into curtains or used on upholstery the naturally occurring effects of fabric stretching are reduced, but like many natural fabrics some further shrinkage could occur.

As a general rule: more tightly woven fabrics tend to shrink less.

The sanforisation process involves stretching and heating damp fabric over a series of rollers

Related articles

• How to Get The Most Out Of An Interior Designer (via Women’s Business Connection Blog) (kothea.com)
• Fabric Fridays – 5/13/11 (riverplacequiltandsew.wordpress.com)
• Careful Fabric Usage For Housing Interior Plans (sooperblog.com)

We have previously covered on this blog many aspects of the (click link here fro more info=>) business of interior design often focusing on sales and marketing issues. Mostly marketing on the internet using sites like Facebook but also covering sales issue for interior designers with retail spaces. The following articles give more…

Let’s start. Facebook, by default, will not do all the bits that I would imagine you would probably want it to do. After you have created a basic page for the first time you will probably struggle to figure out how to make it just right. You may well get confused and frustrated, I know I did. Then you will figure out that actually it’s not possible to do what you want to do on a default Facebook Fan Page. You will need to use Facebook Applications to change various bits of the page. There are a plethora of these applications, I’ll tell you the ones you need to know to produce a reasonable stab at a first IMPROVEMENT over what you already have.

OK here are the various key parts of the page that you will have to alter and work with (point number 1 you should already have done yourself). I list the parts of the screen first and then tell you afterwards what to do about each.

1. Get your business name and image added to the top left hand corner. Add you contact details and the like to the info tab.

2. Your vanity url eg KOTHEA’s is www.facebook.com/kothea. Here is a blog post I wrote earlier on this potentially tricky subject.

3. If you have read all our posts over the last year or so you will know that we keep saying GET A BLOG AND WRITE EVERY WEEK. I won’t dwell on the subject, you just need to do it for a plethora of reasons. However once you have a blog you will need to put it on Facebook as well as where you originally write it. you will need to use an application to avoid duplicating your effort. Like This.

4. Tabs. You will need to add new tabs containing the information about your organisation that you consider relevent. e.g. compare   this “traditional info” tab to this “additional info” tab . (Traditional vs. Additional). The frist one is from Pepsi and at first you might think what a poor show they have made of the tab. They have not. the problem is facebook. pepsi put the minimum amount of information on a page that Facebook says you have to have. Then, like KOTHEA, we put all the juicy bits onto another tab that we have control of. Far from perfect but that’s life.

5. Then you will want to customise the bits in the left hand side column. Again, www.facebook.com/kothea shows you some buttons we added on the left hand side to link to our twitter account, our real blog, our flickr feed and a final button to prompt an action to contact us via our real web page. You get the idea and can probably see scope to add many more buttons or actions or images that we have not considered.

How do I do those 5 things?:

1. You should have figured this bit out yourself. on your fan page just look for a mini “pencil” like image appearing near the bit you want to change. click it and change it. Get a nice big logo on there.

2. I refer again to this post <here>.

3. A Facebook application called SOCIAL RSS is used by about 500,000 people. This is how you get the RSS feed of your blog onto a new Facebook Tab. Just click the “Go To Application” button on the top left hand corner. It’s free and it works. There is also a slightly better/faster paid-for version, probably not worth the extra yet.

4. For an “extended info tab” you will need the aptly named EXTENDED INFO APPLICATION – click to go there. Again it is free. Here is KOTHEA’s example. The application works by creating a BLANK TAB, you then use the application to create all the fields (bits) on it. It is NOT straightforward to use. I would say 3/10 difficulty (with 10/10 being impossible). So persevere and you will get there.

5. To create new fields on the left hand side Facebook have kindly produced the Static FBML application. Click here to go to the page and add the application to your profile with the button in the top left hand corner. FBML is a bit like HTML. So if you do not know any html you will find this DIFFICULT (9/10). But if you already know HTML then Facebook and their application will only confuse you for a little while before you figure it out (3/10). I would imagine that with FBML you can give your Facebook fan page a similar look and feel to your web site – if you really want to do that.

Share, Accredit & Enjoy!

Unfortunately after a few weeks you run out of things to write.

So…

DESIGNERS: “WHAT DO I BLOG ABOUT?”

Let’s go.

1. Original content. Whatever it is it MUST be original. If you copy articles or republish them Google ‘knows’ that. It won’t help you one jot in your position in search results.  It might be of some benefit to your readership though but why not just post the link to the information preceded by your professional opinion about what is in the link and why is worth visiting? Add value, don’t plagiarise.

2. Apple iPHONES? So many people blog about technology and how wonderful it is. Perhaps, I would suggest, many of those conversations don’t get far over the dinner table or at parties. Why? Mainly because they are of limited interest. And, let’s face it, those discussing technology just use the technology they don’t actually invent the darn thing! HOWEVER you design amazing interiors for houses. That’s interesting to many people, they live in them funnily enough, it is an area that is very interesting to many people. So talk about your job, its one of the few jobs that people envy and are interested in. Don’t be embarrassed!

3. So blog about your last job. More importantly make your last job into several blog posts. Focus on specific aspects of about 200-300 words for each post. Talk about; products, services your approach to the project, what your client thought, how good certain contractors were. Honestly you could go on for a few months based on one project alone (remember short posts with images ideally).

4. Talk about design in general. What’s good, what’s not. And I want to hear YOUR GENUINE opinion please, not a re-hashed version of something that someone told you was “cutting edge design”. True originality and creativity is rare -people with money want to buy that (oh yes, that’s right they are your potential customers).

5. Trends. At the turn of the year I found VERY few designers talking about trends for the year ahead. And many of them were just rehashing colour trends produced by paint maker Farrow and Ball (or whoever it was). YAWN. So who is one of the most sought after media-savvy interior designers in the UK…Kelly Hoppen. Look here, she gives her professional opinion on the year ahead and writes in an engaging way. Trends are one of the easiest things to write about and few of you (with notable exceptions)  did it. Great job Kelly!

6. PLEASE think about your readers. Do NOT write something that will be of interest to all your staff. Why? They are not your customers. Write about something that your customers might be interested in. So we, KOTHEA, sell great fabrics to interior designers but I don’t tend to talk about that. I talk in this blog about stuff that might help you make more money (eventually) by doing better business. Eventually KOTHEA will stick in your brain and you will buy some of our fabrics!

Share and enjoy!

So…

1. Automatically Tweet your blog posts once a week – that’s a great way to start. If  you use a WordPress hosted blog (like this one) it’s just a case of ticking a box and you are done.

Or

2. Every day just go through your suppliers. As a designer you have lots of them. Tweet a compliment about a DESIGN RELATED supplier &/or one of their products/services.

Or

3. Maybe tweet a promotion

Remember

4. Tweets are eventually deleted from the net. So you don’t have to worry about keywords too much. If you are writing a blog post then that post will be permanent and the keywords in it are important. So with your Tweets just keep it simple, interesting and professional. Think “interesting narrative”.

But would you…

5. Tweet about your competitors? Sure if you want to help publicize their work (??) and sure if they reciprocate and Tweet back.

Share & Enjoy!

This article considers a few easy ways to ethically get more information on your competitors and then show you how to easily integrate all that information into your web browser so it’s there to use on an ongoing basis whenever you have time in the future. Fantastic long term investment merely for investing your time.

We look at:

1. Google Alerts;
2. Competitor News Feeds;
3. Industry News Feeds; and then finish by
4. Putting it all together in one place using Netvibes.

Skip to the end of the article if you want the URL for the example created.

Let’s create a real life example by pretending that we are a Hotel/Hospitality focussed interior design and architecture practice. Now, I’ve only been to LA once so with my very minimal internet research I’ll pretend further that my main local competitor is Ralph Gentile Architects (www.rgastudio.com) – I don’t know this company  and  they seem to be in the hotel interior design industry. Also we will look at WATG (www.watg.com) who are a leading design consultant for the global hospitality market.

We are looking at the business area here called “Competitive Information” or “Competitive Intelligence”. It’s part of your research. If you are a small or even medium-sized business then you will probably not do this in any structured way as, historically, it has been both time-consuming and often expensive. Maybe you only did it when you started your business and never since? Well it’s time to change! Let’s get going!

1. Getting the information: A google alert for www.rgastudio.com.

Your competitors and their customers use the internet widely and create much useful information. It can be a huge amount of information, so the trick is to find a way of just getting the information you need.

An easy, quick and cheap way to do this is with Google Alerts.

In essence to create an alert you first create a search eg “interior designers hospitality Los Angeles / london” or a search for a specific company such as your competitor “Ralph Gentile”. When Google finds new information on this search they alert you to it. Hence Google Alerts. Simple enough in principle right? And you see how it only gives  you new stuff not 1,000s of pages that might be returned by a normal Google search?

a. Go to http://www.google.com/alerts if you have not already done so you will need to create an account with Google. This is all free so go ahead if you need to before going to the google.com/alerts page.

You can play around with the few options that are presented to you, I just chose a comprehensive alert that looks at all sources of information; videos, blogs, news, etc.. Click on “create alert”

b. OK now you’ve done! Now you have to be able to look at the alert. Google creates an RSS feed to do this. Technical phrase, sorry. An RSS feed is a stream of information, you can tap into this feed of information whenever you want it’s under your control. You can use any number of tools to do that including Microsoft Outlook 2007 and your Facebook page. It really is nothing special. The difference here to marketing of the past is that you tap into your customised bit of information when  you want it NOT when someone else decides to send you an email or a letter.

Once you have created the alert Google will encourage you to use their software (Google Reader) to look at it. Feel free to do that. If you want to use something else then you need to find out what the special name of your particular RSS feed is. In the google column where it says “Deliver to” you will see the word FEED. Right click on that and copy the location (if you are using Firefox). You will get something like http://www.google.com/alerts/feeds/07075794331265745468/15166974667481998431 . That is the name of the feed and you can use it anywhere. Remember this, we’ll come back to it soon.

2. Competitor News Feeds

Sometimes a competitor will do all the hard work for you. They will have a blog or a RSS news stream. I’ve taken the easy example of watg.com just because larger companies tend to have these information streams, Ralph Gentile Architects do not at the time of writing. WATG already have a blog where you can take an RSS feed from, it’s hidden away a bit but can be found at http://www.watg.com/?rss=067f5578-3048-7b3d-c5276d2a3b2d0291. Again, remember this.

3. Industry News Feeds

There are LOTS of these sites out there which give you feeds on specific business areas. My favourite for the example we are considering is IDFX magazine. They have a feed specific to parts of the interior design industry, helpfully one on hospitality at http://hotel.worldinteriordesignnetwork.com/rss. Again, remember this.

4. Putting it all together.

All those web addresses/URLs look a little ugly don’t they? Well we will pretty it all up now. This next step should take ten minutes from start to end. You can skip to the end of the article to see the example I have left on the web for you to look at.

a. go to netvibes.com and open a free account. They are a reputable company and their kind of product will become big over the next three years I believe.

b. Create a page and make sure it is private. Spies don’t normally let people know what they are doing!

c. Click the big green “ADD Content” button

d. Click the orange “Add a feed icon”

e. Paste in one of the feed urls you remembered earlier

f. The feed is checked and a little box appears (the box is called a widget, again you WILL hear much more about these over the years to come) which you then drag onto your page, sometimes they automatically appear on the page.

g. Repeat d, e, and f for each feed.

Sorted! i’m sure you can see how you could have a page for: each competitor; each product area you work in; each major supplier; and so on.

Here is the finished PUBLIC netvibes page: http://www.netvibes.com/kothea#CI . I’ve added a few more feeds as widgets and also used an HTML widget to display Ralph’s web site. If you look at the associated tab for KOTHEA’s public page you can see that you can integrate images as well – might be useful if one of your competitor releases new designs on their blog? There are very many more varied widgets that you can add, hopefully you can see how useful information really is available out there. Just work out the sources, what you need and why then once you have built a PRIVATE netvibes page you can share it securely within your organisation and, more importantly, you’ve now done all the hard work you just go back to that one page in the future – you don’t have to keep going from page to page all over the web. Of course you can refine and add as your thinking moves on.

A closing thought. Of course competitor intelligence requires more information that is not available electronically. I’m not suggesting this is the panacea. You will still gain much valuable information from trade shows and customers. This is just part of the picture. I may also be returning to netvibes later in the year as a way of monitoring your brand identity.

Share & Enjoy!