Interior Designers can spend hundreds or thousands of pounds/dollars on websites. That CAN be a good investment or it can be a total waste of money.
Not just interior designers, but people from many industries bemoan the fact that no-one is visiting their web site. Then the next (incorrect) step in thinking goes that “well maybe I need to pay someone to get links to my site”… or something along those lines. And so it goes on, more money is spent on technology, on social media, on the web, on the net, on web 2.0 – whatever you want to call it. I’m sure you recognise the picture, perhaps from other designers you know that have these awesome looking websites…with no visitors!
This all-too-typical situation raises a whole raft of questions, points and observations. I’ll try to cover a few of them here.
1. Why on earth should I visit your web site?
I think you, the interior designer, really have to answer this question. Yes I’m sure your site looks great. Yes I’m sure it highlights your services and showcases your past projects (hopefully!). But let’s say I’m a potential customer, really, why Read the rest of this entry »