OK so you’ve decided to raise your business profile by blogging at least weekly. It will boost your brand awareness in your customers’ eyes and also, eventually, help your position in the results of google searches.
Unfortunately after a few weeks you run out of things to write.
DESIGNERS: “WHAT DO I BLOG ABOUT?”
1. Original content. Whatever it is it MUST be original. If you copy articles or republish them Google ‘knows’ that. It won’t help you one jot in your position in search results. It might be of some benefit to your readership though but why not just post the link to the information preceded by your professional opinion about what is in the link and why is worth visiting? Add value, don’t plagiarise.
2. Apple iPHONES? So many people blog about technology and how wonderful it is. Perhaps, I would suggest, many of those conversations don’t get far over the dinner table or at parties. Why? Mainly because they are of limited interest. And, let’s face it, those discussing technology just use the technology they don’t actually invent the darn thing! HOWEVER you design amazing interiors for houses. That’s interesting to many people, they live in them funnily enough, it is an area that is very interesting to many people. So talk about your job, its one of the few jobs that people envy and are interested in. Don’t be embarrassed!
3. So blog about your last job. More importantly make your last job into several blog posts. Focus on specific aspects of about 200-300 words for each post. Talk about; products, services your approach to the project, what your client thought, how good certain contractors were. Honestly you could go on for a few months based on one project alone (remember short posts with images ideally).
4. Talk about design in general. What’s good, what’s not. And I want to hear YOUR GENUINE opinion please, not a re-hashed version of something that someone told you was “cutting edge design”. True originality and creativity is rare -people with money want to buy that (oh yes, that’s right they are your potential customers).
5. Trends. At the turn of the year I found VERY few designers talking about trends for the year ahead. And many of them were just rehashing colour trends produced by paint maker Farrow and Ball (or whoever it was). YAWN. So who is one of the most sought after media-savvy interior designers in the UK…Kelly Hoppen. Look here, she gives her professional opinion on the year ahead and writes in an engaging way. Trends are one of the easiest things to write about and few of you (with notable exceptions) did it. Great job Kelly!
6. PLEASE think about your readers. Do NOT write something that will be of interest to all your staff. Why? They are not your customers. Write about something that your customers might be interested in. So we, KOTHEA, sell great fabrics to interior designers but I don’t tend to talk about that. I talk in this blog about stuff that might help you make more money (eventually) by doing better business. Eventually KOTHEA will stick in your brain and you will buy some of our fabrics!
- Pinterest and Customer Interest : Interior Designers Pin their Boards to the Wall (kothea.com)
- Interior Designers – Where are my customers? (kothea.com)
- Interior Designers – What Should I write About On My Blog (kothea.com)
- Interior Designers and their financially lucrative ‘bit on the side’ (kothea.com)
- Guest Post: Choosing Furniture for Public Areas (kothea.com)
- Who is the best interior designer in the world? in Europe? (kothea.com)
- Interior Design Buzz Words and What They Mean (interiordesign-planning.com)
- How do you explain INTERIOR DESIGN to a 6 year old boy? (kothea.com)
- The Business Bible For Interior Designers (kothea.com)
- Top Interior Design Trends 2013 (erirm.typepad.com)