Decorex International 2010

Decorex is here again. This time it’s the 2010 version.

Beautiful logo isn’t it?

For those of you interested in fabric there are many fabric companies here. Not KOTHEA of course! but more of that another time.

Decorex is probably the magazine equivalent of House & Gardens. It competes with 100% Design and Focus (Chelsea Harbour Design Week). 100% Design is probably the  equivalent of Elle Decoration.

Personally I’d go just because of the logo.

If you are keen to get new contacts in the world of fabric then there are some interesting companies here. Quite a few new ones as well as some you will have heard of before.

As with all exhibitions of this sort it is a good place to go to get an idea of ‘consensus trends’. Try to figure out where all the manufacturers are heading. Of course they could all be heading in entirely the wrong direction for your particular target market so go having your own opinion as well. Go with that opinion in mind and see if what you find validates it.

Remember as well that the exhibition stands are there to grab your attention. To drag you to talk to a sales rep. Just because the stand looks good and the fabrics on display look good in the exhibition it does not mean they will work in your schemes of course! Although obviously striking designs do sometimes work for some people.

We were tempted to show off some of our new Cashmere Throws and Cashmere blankets but we weren’t quite ready with the full range yet. And we’d like to think that the best quality throws will generate interest through word-of-mouth throughout the industry in the year ahead! (Hmmm)

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