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Content Mix: Content Marketing Institute

Content Mix: Content Marketing Institute

The content Marketing Institute created that nice little image up there that  shows what a content mix might be.

This image has been bandied about on various websites as THE correct mix. It isn’t THE correct mix but it’s a good starter to make you think. It might make you think you are entertaining your potential clients too much or it might make you think you are being a bit boring talking about kitchen worksurfaces a little too much.

Click To Read More Interior Design Articles

Click To Read More Interior Design Articles

For a start it’s saying that you should blog 6 times a week or at least create content 6 times a week. For small businesses that just ain’t gonna happen in the real world.

However it certainly DOES give you ideas about what to write next.

Provide relevant information: Perhaps contribute to a thread somewhere telling people about some of the great things you learnt with a particular product on your last project.

Teach: Show you really know what you are talking about. Share some knowledge in an authoritative way on how you do your job.

Start a conversation: Perhaps on a LinkedIn group or your Facebook business page.

Inspire: others to do better. This could be on a forum or your could write something.

Entertain: Never hurts to make someone laugh.

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