The content Marketing Institute created that nice little image up there that shows what a content mix might be.
This image has been bandied about on various websites as THE correct mix. It isn’t THE correct mix but it’s a good starter to make you think. It might make you think you are entertaining your potential clients too much or it might make you think you are being a bit boring talking about kitchen worksurfaces a little too much.
For a start it’s saying that you should blog 6 times a week or at least create content 6 times a week. For small businesses that just ain’t gonna happen in the real world.
However it certainly DOES give you ideas about what to write next.
Provide relevant information: Perhaps contribute to a thread somewhere telling people about some of the great things you learnt with a particular product on your last project.
Teach: Show you really know what you are talking about. Share some knowledge in an authoritative way on how you do your job.
Start a conversation: Perhaps on a LinkedIn group or your Facebook business page.
Inspire: others to do better. This could be on a forum or your could write something.
Entertain: Never hurts to make someone laugh.
- The Business Bible For Interior Designers (kothea.com)
- How do you explain INTERIOR DESIGN to a 6 year old boy? (kothea.com)
- Interior Designers – What Should I write About On My Blog (kothea.com)