Los Angeles, CA –If you ask an interior designer who their ideal client is, most will tell you it’s an affluent one. The trouble is that this kind of broad spectrum marketing isn’t effective when it comes to selling their interior design services. Warren Buffet, Paris Hilton and Kobe Bryant are all affluent but if you market to them in the same way, you’re not going to reach, influence or serve any of them.
In the second edition of Image 360° Telesummit, a 2-day online event about branding, visibility and business strategy for the interior design industry and hosted by LA idea boutique, MeByDesign.net, interior designers will learn to define, reach, influence and serve an audience that complements their unique brand.
The program features a diverse lineup of brands including global, luxury, interior design leader Vicente Wolf; contract designer Jhane Barnes on leveraging brand partnerships;luxury furniture purveyor Jamie Adler, CEO of Phyllis Morris on becoming collectible; entertainment attorney Ellie Altshuler on the business of licensing; Julia Molloy of Molloy Management on building the infrastructure for a luxury design firm; Lifestyle Editor of Better Homes & Gardens magazine Christina Poletto and Drew, JD and Jonathan Scott of Scott Brothers Entertainment.
The no-cost, educational event for interior designers is produced by Kim Kuhteubl’s Me By Design, a company that serves interior designers, bespoke product makers and on-camera hosts in the lifestyle category. It’s co-sponsored by Molloy Management, the leading provider of interior design business tools and systems for the interior design business.
Listeners can tune in online or via telephone May 21 & 22, 2014 between 12-3 PT to listen to inspired conversations about branding, visibility and money for interior designers and the brands who want to do business with them. For a complete schedule, to register or to discuss sponsorship opportunities, visit www.image360.biz or contact the firstname.lastname@example.org.
The Image 360˚ Telesummit is two days of inspired conversation about branding, visibility and money for the design industry, happening May 20th and 21st between 12:00 – 3:00 PT each day.
Noon PT/3:00 ET
Opening Remarks Kim Kuhteubl
12:15 PT/3:15 ET
Contract Confidential with Jhane Barnes
Multi award-winning designer Jhane Barnes launched her fashion company in 1976 with a pair of pants and a $5,000 loan from her Biology professor at the Fashion Institute of Technology. Find out how she partnered with Knoll and has become one of the leading commercial product designers in the country.
12:45 PT/3:15 ET
Brand Fame with Vicente Wolf
A world-renowned interior designer, Vicente Wolf has been named one of the most influential designers by every leading luxury, design shelter publication in America. In a candid conversation, the designer shares his journey from the beginning to global brand.
1:45 PT/4:45 ET
Ideal Client Laser Coaching with Kim Kuhteubl
If you think your target market of ideal clients are “women”, “baby boomers” or “affluent”, your marketing isn’t specific enough. In this laser coaching session, Me By Design’s Kim Kuhteubl helps designers figure out who their ideal clients are, what to say and how to serve in a way that will boost their profits, visibility and brand value.
Noon PT/3:00 ET
Building Luxury with Julia Molloy, Molloy Management (www.molloymanagement.com)
Luxury branding specialist Julia Molly of Molloy Management defines the key elements of running a successful interior design business and how understanding your leadership style can help you bring out the best in yourself and your team.
12:35 PT/3:35 ET
Brand Of Brothers with Drew, J.D. & Jonathan Scott
Drew, J.D. and Jonathan Scott, of Scott Brothers Entertainment talk about the Property Brothers, being visible and the business behind the creation of their global entertainment brand.
1:00 PT/4:00 ET
The Business Of Licensing with Ellie Altshuler, Fox Rothschild Attorneys
Product licenses are one of the most important ways interior designers can create passive income, build an audience and extend their brand into the marketplace. Ellie Altshuler of Fox Rothschild Attorneys explains how she works with entrepreneurs in building, managing and sustaining their brands strategically in traditional and non-traditional ways.
1:25 PT/4:25 ET
Pitch Perfect with Christina Poletto, Lifestyle Editor Better Homes & Gardens
Developing a relationship with Editors and getting published is an essential component of maintaining the longevity of your interior design firm. Christina Poletto, Lifestyle Editor of Better Homes & Gardensmagazine reveals what every designer wants to know: how to pitch.
Produced By Me By Design
Me By Design is an idea boutique for interior designers, bespoke product makers and on-camera hosts in lifestyle category. We create bold, memorable brands and then strategically seed them on and offline to attract high-level client, publication, television and licensing opportunities.
Based in Los Angeles, we’ve worked with clients across the country and over the border in Canada. With visions as varied as their styles, our clients have been featured on network and cable television, on the web, and in leading design publications like Elle Decor and Architectural Digest.