A great sales story for interior designers who are about to do a big pitch. A critical analsis of the ‘hope’ strategy against one that might actually work 😉
So here’s a great sales story:
There was a bread company that sold delicious breads to bakeries and stores. The sales person went into one of the largest, finest and most high-end store in the city. She told the buyer that she knows about how busy this store is. Their reputation is just amazing. Anyone in the town that’s anybody shops at this store. Everything is entirely organic from small farms and companies. That’s a very important part of the store and their target market.
The sales person was thrilled that she could get into this account with her incredible bread. She was convinced that she would land this.
So sure that she jumped into her sales presentation and how amazing her bread is. It is a totally healthy, vegan bread. No preservatives, no chemicals..just pure, organic, delicious bread. All its organic…
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